Ok friends… we’ve had a few comments from people saying that you haven’t received our newsletters even though you’re signed up. So rather than email everyone individually, I’m just going to post the last link here online, so that everyone can view it. Also – if you scroll to the bottom of this newsletter, you’ll be able to see our most recent past issues. Check it out here! And if you’re not signed up for the newsletter list, be sure you sign up here! (We promise not to flood your inbox with junk… we email everyone about once a month, and we almost always include fun tips & free downloads).
Hey everyone! If you missed out on our Dec newsletter, be sure you sign up to get our next one! (Sorry, due to the high volume of emails we get each day, we won’t be able to send the Dec newsletter out individually!) We’ve received quite a few emails from people asking if we could give away our current pricing & package list for free, but unfortunately our current price list is not available at this time. It will be available for purchase very very soon, though! Please don’t be sneaky and attempt to receive our prices as if you were a ‘potential client’ either… that’s just not cool and quite a bit unfair to us! We appreciate your honesty in this matter! Thanks! 🙂
Deena is a fantabulous photographer for Woman Captured by BouchĂ©r. She has been shooting with us for quite a while and she and Crystal, our other photographer and studio manager here, always manage to knock our socks off with the cute stuff that they come up with. She took the shots above and we have coined them as the “Deena” shot as it is always at the top of the request list from our clients! 
With Christmas here, we are loving showing girls that it is ok to display classy, sexy photos in the bedroom. After all, “boudoir” means private bedroom, so steamy is good! When gals seem like they want to put something in the bedroom, but they are nervous about it, we remind that that the bedroom is meant to be a private place and anyone that saunters into your bedroom is someone you know really well. So know we almost always sell a “Night Stand Portrait.”
Even though Woman Captured began many years ago, we didn’t launch the biz with full gusto until 2006. Being that WC’s biz model accommodates up to 6 boudoir shoots per week, with multiple photographers and designers working in the studio, our goal was to make a big splash on the San Diego scene and hopefully create a “tipping point” for Woman Captured in the SD area.
We started the big launch in 2006 by creating packages that didn’t necessarily have a huge profit margin, but created a very large client and interest base. We have since dramatically increased our prices, but this initial client base generated referral after referral. I definitely can’t recommend this strategy to everyone, it really depends on your long term goals and energy level!
A few months ago we took out a loan to create a massive 2008 & 2009 marketing campaign for WC. It is this campaign that we hope will gain us enough buzz and referral momentum that we will hardly have to advertise at all in 2010. We figured instead of spreading out advertising dollars evenly year after year, it may be more effective and gain more attention to have a large marketing campaign right now, focusing on these 1-2 years. We hope this will create a “tipping point” for our boudoir studio, where the levels at which the momentum for change becomes unstoppable, or “something once rare becomes becomes rapidly and dramatically more common” (The Tipping Point, Malcom Gladwell). We will see if this is a risky move, but so far it seems to be working.
Here is where we have spent the advertising dollars:
Bridal Bazaar
San Diego Style Weddings Magazine & Article
Wedding Quick Guide
Grace Ormonde Magazine
The Knot Online
Head to Toe Women’s Expo
Salon Networking Program
Bellissima Magazine
Google Ad Words
Newsletter Program (EMMA)
Hey everyone, just wanted to let you know that we’re starting something new here on the blog: “Weekly Boudoir Tips!”  Our goal is to post a few each week, and we’ll be starting it today!  So be sure to check back for silly, random, fun, and helpful tips… all about boudoir.  Also, if you have a question about anything that you’d like us to share, send us an email and if possible, we’ll answer your question here on the blog.
