Hey photographers! Hope you’re having a wonderful Monday! I just wanted to write and talk a little bit about email marketing. Our email newsletters to our boudoir photog clients are so incredibly important. This is a marketing strategy that we have used since the very beginning – and it is something that has worked really well for us. Emma is our email marketing partner for all of the newsletters that we send out to our clients, and we couldn’t be happier with this program. Emma gives us the flexibility to create a newsletter that is consistent with our Boudoir Divas brand. We love creating these email newsletters – it’s so much fun to design them in a way that makes them look more like a magazine, rather than a boring ‘ol email. (See sample below – this is an email we just sent to our past & potential clients, letting them know about our open house!)
Email newsletters are a great way to get in touch with potential clients, after they have signed up to receive your newsletter. They are also a helpful tool to stay in touch with your past and current clients – it’s our way of letting clients know about special events, tips for their boudoir session, and all of the ‘happenings’ here at the Boudoir Divas. And the awesome thing about using Emma for our newsletters: we get to see the results right away! We can log-on and see exactly who has read our email… but not only that, we can ALSO see which links they are clicking on from our newsletter. This information has helped us big-time when it comes to creating our email marketing programs, because we have data to tell us what things are typically more well-received, just by looking at our past email responses.
So… If you are a professional photographer and you’re NOT yet using an email newsletter to market to potential and current clients, what the heck are you waiting for?! Sign up with Emma today and start utilizing this easy and effective marketing tool!
