Woman Captured has always offered maternity sessions and we book a lot of them even though we don’t advertise/market for them. We also just had one package, which was silly, because if a client came in and wanted to spend more than the average client on her session and products, we didn’t have a defined package for her. So, we just created new marketing to show off our “Simple Session” and our “Package Session” with possible upgrades to the packages after the shoot. With our boudoir shoots we clearly define the specifics of the shoot, (ie. timeframe, outfits changes, what an “outfits change” includes, sets, proof amount, etc) that made booking shoots more streamlined and it was time to do the same with our “Mama” sessions. Now all of our prego moms will receive this new info, I am so excited to see how it effects sales!
Just wondering… what is the name of the font you used for the Mama to be Session… I love it!